Therapedic takes “hybrid” approach to January Las Vegas Market

PRINCETON, N.J. — Top 10 bedding group Therapedic International will tackle Las Vegas Market on two fronts this January — physically showing its new product offerings in its Building B showroom, but also offering a fresh look through a virtual tour to dealers who can’t attend the market

The company said it gets hundreds of visitors in its space at a strongly attended physical market, but also expects to get thousands via the virtual show.

“2020 has made everyone think differently,” said Gerry Borreggine, Therapedic president and CEO. “So we can’t approach this, or any other market, the same way we used to do it.

“The virtual market will be made open to all, “Borreggine said.  “Our factories and sales representatives will be sending the link to all their customers, and prospects, as well,” he said.

For both the dealers who can’t attend and those who come to Las Vegas in person, “the virtual market will serve as a valuable review tool … to revisit and review a line they liked at the show,” said Borreggine, who plans to physically attend the market. 

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The Therapedic virtual market will be an “on-demand” accessory, made available through a live link for retailers, according to Susan Mathes, vice president of brand relations for Therapedic. It also will be available through LinkedIn and Therapedic’s internal factory/dealer newsletter.

Four new product offerings will be on display led by the new CBD-infused product line, b-calm, which will be enhanced by the addition of a couple of CBD accessories, she said.  

“We have sourced a bed linen and room CBD spray mist that can enhance the CBD effect for the sleeper,” said Mathes.  “We also will be offering dealers a CBD tincture product, also intended to augment the CBD experience,” she said.

Also, on display physically and virtually will be new models from Therapedic’s Bravura collection, freshening up what has been the best-selling line in the portfolio. The heavy-duty collection, TheraLuxe HD, and TheraLuxe HD Ice will also be on display, along with the MemoryTouch Hybrid collection and Tommy Bahama mattresses “bringing a little warmth and island-lifestyle comfort to this winter market,” the company said in a release.

Therapedic’s Las Vegas showroom is located in space B-946.

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