Google, AVB Marketing offer free digital insights webinar series for furniture retailers

The 30-minute, three-day series kicks off Tuesday

SACRAMENTO, Calif. — Google and AVB Marketing, the advertising, e-commerce and digital marketing arm of buying group AVB, have teamed up to present “2020 Fall Home Furnishings Insights,” a webinar series offering  “pre-holiday insights on furniture shopping in the new normal.”

Beginning Tuesday, Oct. 6, the two will present a complimentary, three-day series of 30-minute sessions “designed to give home furnishings retailers a competitive edge in a vastly different fourth quarter,” AVB said in a release.

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The 2 p..m. Eastern Time sessions are co-hosted by Kristen Fox, strategic partner manager, Google Customer Solutions, and AVB Marketing Vice President Brian Wattier. Tuesday’s program will offer an update on furniture industry trends and a look at the pandemic’s impact on today’s furniture shopper.

The next day, Fox will share furniture retailers’ most effective digital strategies, with a focus on video, Google Ad types and targeting the right online audience. The series wraps up Oct. 8, with a Black Friday preview that includes “what to expect, how to strategize and where to invest to get the most bang for your marketing bucks,” the furniture, electronics and appliance buying group said.

There also will be a live Q&A session, giving attendees the chance to put their questions directly to Google.

“Together with AVB Marketing, the webinars will show how we can all work together to support the independent furniture retail channel,” Wattier said. 

The online series is open to all retailers, vendors and friends of the independent home furnishings channel. One retailer who attends all three sessions will be randomly selected to win a custom-designed e-commerce site from AVB Marketing valued at $20,000, plus $2,000 in Google ad spend, the group said

To register, visit AVBMarketing.com/2020-fall-home-furnishings-insights. The “2020 Fall Home Furnishings Insights” series is the latest collaboration between Google and AVB Marketing, a  Premier Google partner.

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