by Privé will debut with 26 upholstery, case and accent pieces
HIGH POINT– Luxury furniture manufacturer Adriana Hoyos is launching a new premium product category called Privé at the upcoming Oct. 17-21 High Point Market.
Positioned as the highest level of the company’s product line, it includes 26 upholstery, case, and accent pieces, that it said cater “to the discerning, design-conscious audience seeking extraordinary craftsmanship, rare materials, and heightened personalization.”
“Privé is not a collection — it’s a new category within our portfolio for customers to source exceptional furnishings,” says Adriana Hoyos, lead designer and co-founder of the brand that bears her name. “Every item is developed with attention to meticulous detailing and opportunities for customization.”
“The design philosophy behind Privé includes elevating the approach to materials, allowing us to explore rare finishes beyond our existing offering,” Hoyos added.
Key design elements include natural stone surfaces with unique veining, couture-inspired upholstery treatments, intricate quilting, and liquid-metal finishes. According to Eduardo Perez, co-founder and president, it will evolve “as a permanent platform for the brand’s most ambitious creations, introducing curated line extensions and limited-edition styles.”
“This introduction reflects the natural evolution of a brand that has spent more than three decades refining its design language and manufacturing capabilities,” Perez said. “Today, clients increasingly seek individuality, authenticity, and craftsmanship over mass luxury, and Privé directly answers that demand.”
For its fall High Point Market debut, the company will debut Privé in what it describes as an immersive display area in its showroom in the Hamilton-Wrenn Design District at 117 North Hamilton Street. To schedule an appointment during High Point Market, contact Ben Radoll, vice president, national sales at bradoll@adrianahoyos.com.
