by Company also reduces its net loss to $105 million, compared with $113 million the same period last year
BOSTON — Furnishings retailer Wayfair reported a 7.4% increase in sales for its first quarter ended March 31 as it experienced an increase in active customers and increased its net revenue per active customer over the past year.
The company reported $2.9 billion in total revenue, up 7.4% from $2.7 billion the same period last year.
U.S. net revenue totaled $2.6 billion, up 7.5% or $183 million from last year. International net revenue totaled $319 million, up 6%, or $18 million from last year.
The company also lowered its net loss to $105 million, or 80 cents per share compared with $113 million or 89 cents per share the same period last year.
Its gross profit was $880 million, or 30% of revenue, compared with $837 million, or 30.6% of revenue last year. Its operating loss also declined to $11 million, compared with a loss of $122 million last year.
“Our strong revenue performance in Q1 translated to noteworthy profitability,” said Niraj Shah, chief executive officer, co-founder and co-chairman. “Our 5.2% Adjusted EBITDA margin in the first quarter is the best Q1 result we’ve delivered in five years and approaches what we reported in the first quarter of 2021. Our plan remains consistent: increasingly outperform the category to drive top-line growth, flow that growth through in a manner that maximizes EBITDA dollars and grows them faster than revenue, and deploy our excess cash to manage both our upcoming maturities and dilution.”
He added that while the home furnishings category experienced a choppy start to the year, “We outperformed the market by a high single-digit spread in the first quarter, based on our estimates. Our scale enables us to deliver a customer experience that is difficult to replicate, supported by years of investment in our core offering, global logistics network, and technology platform. We are particularly encouraged by the pace at which our share gains are accelerating and remain excited about the opportunity ahead.”
Other first quarter highlights were as follows:
+ The company said active customers totaled 21.4 million as of March 31, 2026, up 1.4% year over year
+ LTM (last 12 month) net revenue per active customer was $591 as of March 31, up 5.2% year over year
+ Orders per customer, measured as LTM orders delivered divided by active customers, was 1.88 for the first quarter of 2026, compared to 1.85 for the first quarter of 2025
+ Orders delivered in the first quarter of 2026 were 9.4 million, up 3.3% year over year
+ Repeat customers placed 79.8% of total orders delivered in the first quarter of 2026, compared to 80.5% in the first quarter of 2025
+ Repeat customers placed 7.5 million orders in the first quarter of 2026, up 2.7% year over year
+ The average order value was $312 in the first quarter of 2026, compared to $301 in the first quarter of 2025
+ 64.7% of total orders delivered were placed via a mobile device in the first quarter of 2026, compared to 63.4% in the first quarter of 2025
