by Line seeks to offer a growing customer base of designers and independent retailers both custom options and speed to market
HIGH POINT — Upholstery manufacturer Aria Designs is getting back into U.S.-made upholstery this coming market with 10 new groups that will be shipped from a facility in High Point in roughly four weeks from the time of order.
This is the first time in about six years the company has offered a U.S.-made line. Currently, its line of sofas, loveseats, chairs and sectionals are made in Vietnam. While it will continue to import this part of its line from Vietnam, its partnership with the High Point factory offers customers products that offer custom fabrics and a quicker turnaround.
With most sofas targeted to retail from $1,999 to $2,999, and sectionals starting at $5,999, the line aims to provide a value-driven assortment and construction features such as fully padded arms and outside backs, reinforced corner block joinery and kiln-dried oak hardwood stress points.
Other features include encased 1.8 Ultracel high-resilience foam, Revolution stain-resistant, bleach-cleanable performance fabric and toss pillows with Trillium blend filling. There initially will be about 12 major body cloths available that are made in North Carolina.
Groups will include sofa, loveseat and chair combinations, and some also will have sectionals, noted Jeff Arditti, president. Some groups also will have swivel chairs and/or cocktail ottomans.
Although he did not identify the factory it is working with in High Point, he said it has great experience with OEM partners, including on the contract side of the business. The manufacturer also is highly vertical in nature, cutting its own fabrics and foam on-site.
“They tend to lean toward some contract and some really fine customized building,” Arditti told Home News Now, noting that Aria will benefit from its capabilities by receiving a bench-made line of upholstery. In turn, he noted, the factory will benefit with additional volume and the efficiencies that brings to its manufacturing process.
“It is small but vertical,” Arditti added of the manufacturer. “We are all about speed and care for the customer.”
The company already previewed some of the line at the recently concluded premarket in High Point and said the overall response from dealers was positive. The full line will be on display at the April High Point Market in its showroom in Space 301 of Market on Green.
It expects to begin shipping around the second week in May.
Arditti also noted that the move is not in response to tariffs as much as it is providing a growing customer base the benefits that only a domestic line can offer.
“We have unbelievable flow, we have great partners overseas, we have containers that leave every day from overseas,” Arditti said. “This is about adding to our dealer segment, getting back to independent stores, designers and specifiers and delivering a fantastic product faster.”
