by NEW YORK — Resource Furniture, a leader in transformable, multifunctional furnishings, has named Emily Bihl as its new managing director of marketing. With a rich background in brand, content and digital strategy, Bihl will drive integrated marketing initiatives that strengthen Resource Furniture’s market authority and deepen engagement across trade and consumer sectors.
“I joined Resource Furniture inspired by its thoughtful designs and commitment to craftsmanship and creativity,” Bihl said. “I’m excited to build on the brand’s foundation by telling stories that celebrate its inventive solutions, highlight the spaces its product line has transformed, and solidify Resource as a trusted voice in modern, design-led living.”
In her role, Bihl will lead brand, content and digital strategy, working closely across teams to ensure a consistent and compelling brand presence. She will focus on shaping clear, design-driven narratives that speak to both designers and end users, while supporting business growth across channels. Bringing a balance of big-picture approach and hands-on execution, Bihl will guide cohesive campaigns, strengthen partnerships and help reinforce Resource Furniture’s position as a leader rooted in thoughtful design and innovation.
Before joining Resource Furniture, Bihl was marketing manager at Spoonflower, where she led marketing for the brand’s Wallpaper business. Prior to that, she spent five years at Ring’s End Inc., most recently as senior manager of marketing and content strategy, where she developed and executed a multifaceted content program to drive store traffic, build trade loyalty and reach a new generation of customers. Her experience building end-to-end, performance-driven marketing programs makes her a natural fit for Resource Furniture’s continued growth.
“Emily brings a great mix of strategic thinking and creativity to the role,” said Challie Stillman, vice president of marketing and brand strategy. “She understands how strong design storytelling can shape a brand and drive meaningful growth. Her experience leading integrated marketing across content and digital channels makes her a great addition to our team as we continue to evolve Resource Furniture as a lifestyle authority for both consumers and the design community.”
To learn more about Resource Furniture, please visit resourcefurniture.com. Keep up with the company’s latest product launches and news by following them on Instagram @resourcefurniture, Facebook, Pinterest and LinkedIn.
