by Sets offer a starting price point in the company’s case goods portfolio, giving retailers more options for their floors amid steep tariffs
HIGH POINT — Case goods resource FD Home is launching a starting priced bedroom program this market that aims to offer sharper price points in an environment where tariffs are already raising the costs for consumers at retail.
Its New Beginnings line includes seven bedrooms featuring case pieces with durable melamine tops and paper overlays on the bases and beds. The company said these offer “the look of natural wood grain with the durability and easy care modern consumers appreciate.”
Covering a range of styles, the company also said they are suitable for many different homes, from first apartments to family homes and retirement settings.
“New Beginnings was created to give retailers a stylish, cost-effective option that connects with real-world customers,” said Steve York, president of FD Home. “It’s a thoughtful blend of design, quality, and value that reflects how people live today.”
The company is touting the quality of the groups, including their construction and materials story, featuring the use of durable melamine on the tops of nightstands, dressers and chests for example.
As part of its presentation, the company is noting how consumer perceptions regarding melamine and paper overlay bedrooms have followed a similar path as the evolution of vinyl flooring.
“When hardwood flooring first dominated the market, vinyl was seen as a low-cost alternative used mostly in budget or flipped homes,” company Vice President of Sales Albert Lin told Home News Now. “Over time, vinyl improved in durability, construction, and appearance. As consumers began to recognize its practicality, vinyl evolved from being viewed as a cheap substitute into a respected and even luxury option — offering attractive price points, water resistance, and modern style.”
“Melamine and paper furniture have followed a similar path,” Lin added. “Once considered entry-level, these materials have advanced dramatically in durability, texture, and finish realism. Today, they provide an appealing solution for retailers and consumers seeking stylish, functional, and affordable furniture — especially in a market where tariffs have created gaps in traditional veneer and wood price points.”
Four piece bedrooms in New Beginnings have been priced to start at $999 retail, and top out around $1,199, container direct. By comparison, four-piece veneered sets start as low as $1,599, although the bulk of the line retails from $1,999 to $2,299, also container direct.
Queen beds in the melamine/paper groups, all featuring upholstered headboards, are targeted to retail around $399, compared with $699 to $799 in the veneered groups. Made in Vietnam, these prices include tariffs.
Based on how the groups perform at market, the company also will decide which ones to make available out of its Martinsville, Virginia warehouse. It plans to ship the sets from Vietnam before Chinese New Year in 2026 and expects them to hit retail floors sometime later in the first quarter.
“Each bedroom group highlights FD Home’s signature attention to detail, including modern silhouettes, functional storage, and coordinated finishes that suit a variety of décor styles,” the company said. “With New Beginnings, FD Home bridges the gap between affordability and design innovation — helping retailers reach new price points without compromising craftsmanship. The line was developed in direct response to shifting market needs and rising import costs, offering a practical yet stylish solution for the next generation of home furnishings.”
At market, the company is showing the New Beginnings groups at its showroom in space 113 of Centers of High Point Centennial.
