by MORGANTON, N.C. — Chaddock Furniture Workroom, a family-owned leader in American-made custom furniture, is honoring the craftspeople at the heart of its success, as the company celebrates a year of exceptional growth and resilience in 2025 — despite persistent challenges in the broader economic landscape. The company is hosting an event commemorating the fifth year of the “Celebrating Artisans” program, this Thursday, July 31, in Morganton.
So far this year, Chaddock has welcomed a wave of new talent to its Morganton-based workroom, reinforcing its core commitment to craftsmanship, quality and continuous improvement. By combining strategic new hires with the expertise of its long-tenured team and ongoing operational improvements, Chaddock has successfully reduced lead times to industry-leading levels — without compromising the exceptional quality the brand is known for.
“We are incredibly proud of our team,” said Andrew Crone, CEO. “At Chaddock, every piece of furniture begins with the artisan. Their skill, dedication and attention to detail are what bring our designers’ visions to life.”
More than 90% of Chaddock’s product is handcrafted at its Morganton facility — a powerful testament to the brand’s unwavering dedication to American craftsmanship. Despite recent headwinds, including a soft housing market and shifting tariff regulations, Chaddock has emerged stronger than ever. Its success is fueled by a clear focus on quality, customization and customer service.
That focus has earned the trust of interior designers across the country. With highly customizable product offerings and a responsive, knowledgeable service team, Chaddock empowers designers to bring their most ambitious ideas to life — confidently and without compromise.
Now in its fifth year, Chaddock’s “Celebrating Artisans” program continues to spotlight the individuals behind the brand. The initiative includes longevity bonuses, recognition events and many other ways to honor the contributions of its skilled team members.
“Whether someone has been with us for 20 years or 20 days, our craftspeople are the heart of everything we do,” said Kevin Ward, president.
For more information on Chaddock visit www.chaddock.com. To schedule a one-on-one walk-through of the showroom, email aleach@chaddock.com.
