by Company also further reduces its net loss by more than half
BOSTON — Home furnishings retailer Wayfair reported an increase in net revenue, while also cutting its net loss for the first quarter ended March 31.
The company said that total net revenue increased by nearly $1 million from the same period last year, to $2.7 billion. U.S. revenue rose 1.6% or by $38 million to $2.4 billion. This was offset by a $37 million decrease in international revenue, a 10.9% decline that brought the total to $301 million.
The company reported a net loss of $114 million, or 89 cents per share, which was down from a net loss of $248 million, or $2.06 per share, last year.
Gross profit totaled $837 million, compared with $819 million last year, up 2.2%. This represented 30.7% of net revenue, compared with 30% of net revenue the same period last year.
“Despite persistent category volatility which marked a fourth consecutive year beginning with contraction, we were able to once again outperform our peers and take healthy market share while driving meaningful improvements in profitability,” said Wayfair CEO, co-founder and co-chairman Niraj Shah. “Year-over-year growth excluding the impact of Germany came in nicely positive – driven by the U.S. business up 1.6% against a category that we estimate declined over the same time frame. Tariffs are clearly top of mind for everyone – while there’s a lot of uncertainty in the broader economy, we have direct line of sight and strong conviction on what we need to do for both our customers and our suppliers.
“As we look ahead, our strategy remains clear: continue gaining share through disciplined execution, deepen our partnerships with suppliers, and invest judiciously in high-ROI growth initiatives. We’ve deliberately built a platform that thrives in dynamic conditions: flexible, resilient, and efficient. With strong momentum, a healthy balance sheet, and a sharpened operating model, we’re confident in our ability to navigate what’s ahead and emerge even stronger.”
Other highlights of the quarterly financial report were as follows:
+ The company reported that cash, cash equivalents and short-term investments totaled $1.4 billion. Total liquidity was $1.8 billion, including availability under its revolving credit facility
+ Active customers totaled 21.1 million as of March 31, 2025, down 5.4% year over year.
+ LTM (last 12-month) net revenue per active customer was $562 as of March 31, 2025, up 4.7% year over year.
+ Orders per customer, measured as LTM orders divided by active customers, was 1.85 for the first quarter of 2025, compared to 1.84 for the first quarter of 2024.
+ Orders delivered in the first quarter of 2025 were 9.1 million, down 5.2% year over year.
+ Repeat customers placed 80.5% of total orders delivered in both of the first quarters of 2025 and 2024.
+ Repeat customers placed 7.3 million orders in the first quarter of 2025, down 5.2% year over year
+ Average order value was $301 in the first quarter of 2025, compared to $285 in the first quarter of 2024.
+ 63.4% of total orders delivered were placed via a mobile device in the first quarter of 2025, compared to 63.1% in the first quarter of 2024.
