by Bedgear comes to the High Point Market with a host of new products – and a big challenge
HIGH POINT — The Farmingdale, New York-based bedding and sleep accessories supplier, known for its stylish, colorful products and dramatic showroom displays, has been steadily expanding its product offerings in recent years and brought out its largest assortment of new products at the Las Vegas Market earlier this year.
And while new products are always important in the mattress marketplace, company officials say, it’s also important to change how consumers think about the category.
Bedgear’s challenge, says founder and CEO Eugene Alletto, is to change the way consumers think about sleep. And Bedgear is addressing that challenge by changing the way that consumers — and retailers — think about Bedgear.
“This year presents an exciting opportunity to redefine how consumers think about sleep and recovery,” Alletto told Bedding News Now.
That redefinition will be built on the foundation of health and wellness.
“The growing awareness of sleep’s role in overall health presents a major opportunity,” Alletto noted. “Through partnerships, content creation and product innovation, we’re positioning Bedgear as a trusted wellness brand, not just a bedding company.”
Bedgear aims to tap into the wellness movement by helping consumers find their own personalized sleep solutions.
“Consumers are increasingly looking for products that meet their personal needs,” Alletto observed. “Bedgear’s Performance bedding lineup — tailored to unique body types, sleep positions and temperature preferences — aligns perfectly with this demand. We see an opportunity to expand our personalized fitting experience, both in-store and online, to better connect consumers with the right products for their sleep style.”
Bedgear has long used its well-appointed market showrooms to give retailers ideas on how they can better excite and inspire their customers, and that remains one of the company’s key initiatives.
“Retailers continue to face challenges engaging consumers and providing memorable in-store experiences,” Alletto said. “We’re doubling down on retail education programs to empower associates to confidently sell sleep solutions that improve customers’ well-being. By equipping retail teams with the tools to create a personalized and engaging shopping experience, we strengthen their ability to meet evolving consumer demands.”
Bedgear also remains focused on the growing sustainability movement.
“Through our enhanced sustainability initiatives, including monitoring every material used in our products and emphasizing recyclable or upcycled components, we aim to meet the growing consumer demand for environmentally responsible solutions,” Alletto said. “This aligns with retailer expectations as they look to carry brands that support their own sustainability goals.”
While brick-and-mortar experiences are vital to delighting consumers in their sleep-shopping journey, the digital marketplace plays an increasingly important role for mattress shoppers, Alletto said.
“As more consumers seek a seamless omnichannel experience, we’re investing in digital tools that enhance product discovery online and drive traffic to retail partners,” he said. “This includes optimizing our affiliate program and improving our website’s educational content to create a stronger bridge between digital and in-store engagement.”
The conversations in Bedgear’s High Point showroom will address both retailers’ in-store and digital needs, he said.
