by HIGH POINT — Soundstage USA LLC is here at the market with a tightly edited assortment of introductions, all of which feature the company’s advanced DSP High-Definition Sound with up to eight preinstalled, concealed speakers and up to two subwoofers.
According to Joe Savovic, president and chief executive officer of Soundstage USA, the new lineup at Space 214 in the Atrium of the Main Building, features two new sectionals, one new bed, three new sofa frames and an assortment of fashion-forward fold-up chairs.
And while Savovic, who first integrated high-definition sound into smartly designed furniture a decade ago, is proud of these new additions, he is equally anxious to tell buyers about the company’s ongoing strides in technology, domestic warehousing and new initiatives that beginning sometime in the third quarter will allow the company to start manufacturing in Mississippi and North Carolina, with a second manufacturing site in North Carolina also on the drawing board.
“While we believe we are on trend with our furniture styles, what has evolved is our technology,” Savovic said.
Soundstage currently has five utility patents with two more pending — AURA Personal Sound Amplification and “Super-Link,” with more to come, Savovic said.
AURA, Savovic explained, is a technology that enables people with hearing challenges to hear conversations from up to 30 feet away while sitting in one of the company’s chairs or recliners.
Super-Link is a patent-pending proprietary technology that allows users to connect multiple Soundstage seating ensembles at the press of a button.
“Bluetooth, while widely used, can often be difficult to set up and connect,” Savovic said. “With Super-Link, our chip sets ‘talk’ to one
another, meaning you could connect 100 of our products in a room and they would all operate at the press of a button. There are no menus; there’s nothing to look up. There’s nothing to search on your TV or phone,” he explained.
Savovic said his stories at this market include ongoing new technology, enhanced products, use of HR 32 foam (typically used for premium bedding) in its seating, domestic manufacturing added to current production in Vietnam, and goods in inventory here in North Carolina.
Working with Greensboro, North Carolina-based Revolutionary Retail, Savovic says that the firm has been instrumental in allowing him to now ship small quantities.
“Before working with Revolutionary Retail, if a customer came to us wanting to try four or five of our products, we couldn’t make that work. Now, we can,” Savovic said.
When asked if producing goods domestically would cause him to dramatically increase his pricing, Savovic said, “When factoring what the tariffs would add to the pricing coupled with ocean freight and 12- to 15-week delivery windows, even if it costs a bit more, you win if you can make it in the United States.”
