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HIGH POINT — The International Textile Association has presented Swavelle Group with the award for Best Showroom at Interwoven Textile Fair, November 2024. The award is based on votes from buyers attending the show.
Swavelle unveiled a newly remodeled, customer-centric, modern showroom design which launched at this year’s show, which ran from Nov. 19-21 in High Point. The 3,720-square-foot space, on the 8th floor of Market Square Tower, 305 West High Street, was designed by Swavelle’s team “to create a warm, inviting, and on-trend space that reflects the seamless blend of style and functionality the brand is known for.”
The layout showcased its products in various settings to engage and elevate the customer experience, the company said in announcing the newly designed space.
“Every detail was planned with customer priorities and needs in mind, ensuring a welcoming environment that supports both inspiration and ease,” the company noted.
