Consumer Insights Now Week 4 analyzes the in-store vs. online shopping experience

In this week’s edition, Consumer Insights Now offers some specific takeaways about consumer perceptions of shopping in store or online. While some 70% prefer visiting brick and mortar stores, there are some unique advantages of shopping online, including selection, convenience and overall value. The survey also offers comments from consumers about the benefit of each experience and how each type of retailer can make things easier for the consumer. We also learn what categories that consumers are buying in-store vs. online including bedroom, dining, upholstery, occasional, lighting and more.