by SAN ANTONIO — Lili Alessandra, a renowned fine linen company celebrated for creating everyday spaces with a sense of refined luxury, has announced it will become a sublicensing partner of Hooker Furnishings, the exclusive home furnishings licensee of the iconic global lifestyle brand, Margaritaville.
To present a comprehensive lifestyle expansion of the Margaritaville Collection, Lili Alessandra will create a bedroom experience that marries bold, color-rich aesthetics with Margaritaville’s relaxed charm, offering a fresh, elevated take on relaxed luxury. This blend combines the essence of escapism and timeless design, reflecting Margaritaville’s distinctive lifestyle. The line will debut during the Fall High Point Market, October 25–29, in Broad Hall, 2nd floor, 300 W. Broad Ave., and will also be featured in a new Margaritaville-branded space inside the Hooker Furnishings showroom located in Showplace, Floor 3.
“Partnering with Hooker Furnishings and Margaritaville allows us to bring relaxed luxury and timeless design into the most personal space of the home,” said Sandra H Yedor, CEO Lili Alessandra. “Bedrooms should always feel like a sanctuary, and the right top-of-bed pieces are what bring that private oasis feeling to life. Our collection will inspire customers to create spaces that feel like a true escape in new and innovative ways. It captures an island-inspired sense of ease and elegance that we know will resonate with today’s consumers.”
“Lili Alessandra brings a strong perspective and market insight that makes them an ideal partner,” said Johne Albanese, CMO of Hooker Furnishings. “We’re excited to see this collaboration come to life and expand the reach of the Margaritaville brand into new and exciting categories.”
As part of the collaboration and to support success at retail, Lili Alessandra will be an integral part of the rollout of Hooker Furnishings’ Margaritaville Experiential Display Program, an in-store gallery concept, in partnership with select retailers nationwide. This program is designed to evoke an emotional connection with consumers, boost engagement, and increase store traffic by leveraging a brand that the majority of consumers know and love. Details of the program will be shared at market in October.
The Lili Alesandra offering will be merchandised alongside Hooker Furnishings’ Margaritaville-branded products, including décor, lighting, mirrors, and rugs from Surya, art from Delijou Art/(Level57) and mattresses from Kingsdown.
