RH reaching for the stars with debut in England
Summertime is for reading. I have been reading a lot. This past week, I read of the super-rich hiring big-name bands for their private events, …
Author: Brian Carroll
Brian Carroll covered the international home furnishings industry for 15 years as a reporter, editor and photographer. He chairs the Department of Communication at Berry College in Northwest Georgia, where he has been a professor since 2003.
In furniture, it’s a fine line between paying homage and actually copying
Rather infamously, home furnishings is a knockoff-driven industry. Parsing the fine line that separates homage from trade dress infringement is difficult to do, both as …
A few ways AI can work for you
Although I’m excited to let you know about the publication this month of the fifth edition of my textbook on creating digital content, “Writing & Editing …
3D augmented reality will change furniture shopping for everyone, eventually
Impediments to buying furniture without seeing, touching or sitting in it include a simple lack of confidence. If the purchase is being transacted online, the …
Perhaps a student intern could help with your social media
As an academic adviser, one of my more cherished roles is connecting my students in communication, public relations and digital content development with industry, or …
Should US furniture manufacturers return to China?
HIGH POINT — In January, China’s top economic adviser told the world’s business community that his country is once again open for business following three …
Consumers love online videos, so furniture sellers need to be on the sites that show them
The forecast for e-commerce sales in home furnishings is a “good news/bad news” sort of thing. Most of us like to hear the good news …
Vietnamese furniture manufacturers set their sights on Mexico
Following up on an earlier report in February on Chinese furniture manufacturers aggressively setting up production in Mexico, we turn our attention to Vietnam. Manufacturers there have …
8 lessons in leadership from the fictional Ted Lasso
Writing a biweekly column is a little like playing roulette. Sometimes the little white ball settles into its resting place under the right number: Bingo! …
Capturing the simple pleasures of life at home
Maybe you knew that Ikea’s largest franchisee, Ingka Group, annually conducts a comprehensive, global lifestyle and home survey and report, Life at Home, publishing it in …
