by SOUTHAVEN, Miss – Home accent furnishings brand StyleCraft Home Collection and designer brand Harp & Finial have named celebrity interior and product designer, Dann Foley as their new creative director.
SytleCraft Home Collection is the parent company of Harp & Finial, which is forging a new path, forged by a new design direction led by Dann Foley, award-winning interior and product designer, and founder of The Dann Foley Collection.
“We are thrilled to share the news that one of our most successful collaborations and licensees, Dann Foley, has accepted the position to be our new creative director,” said president and chief executive officer Jimmy Webster of StyleCraft + Harp & Finial. “With an expansion into even more products and categories launching very soon!”
“I have just been named the new head of design, with a new role that was created for me, with the title of creative director for StyleCraft and for Harp & Finial,” Foley said. “This means I will be designing their entire line and bringing their full category of products from concept through to the final sale! My role will involve designing all of their brands home furnishings, lighting and decor products, with a directive from our president and CEO Jimmy Webster to, ‘Give the brands new life!’”
The Harp & Finial collection comprises approximately 450-500 SKUs of home furnishings and decor products.
“This new opportunity allows me a whole new level of design and storytelling,” Foley said. “As an established and successful lifestyle brand that has always been designer-focused, each brand is looking to evolve. The difference between the two brands will be simple; the Dann Foley Collection with StyleCraft will remain a constant and Harp & Finial collections will continue as a designer-focused lifestyle brand under its own label, designed by me, as the new creative director. Along with my new role, I have also signed a new agreement to continue my Dann Foley for StyleCraft collection going forward, and I couldn’t be more excited and grateful for what the future will bring for both brands.”
Dann Foley has designed more than 600 SKUs for the StyleCraft product line and shares that he is fully committed to growing both brands. Renowned for his product development, design, forecasting, and trend spotting skills in the home furnishings, lighting and decor industries, Foley has led a successful 35 + year career as both a luxury interior and hospitality designer and as a product designer with product collections that span decades. Designing for many other successful brands and home furnishings manufacturers throughout his career, which have delighted thousands of homes and commercial spaces across the USA and beyond.
“I am thrilled to accept this new creative role, and I am here now to initiate a complete evolution of their brands,” Foley added. “This incredible opportunity to reenergize such an iconic brand and to work directly with Jimmy, StyleCraft, and Harp & Finial’s CEO and president is a dream come true for me as a designer. To be given design control of not just the product, but the entire process, the storytelling and the merchandising is an incredible opportunity for me. Harp & Finial has always been StyleCraft’s designer brand. Now for both brands, I will be able to create distinctive occasional furniture, upholstery, case goods, portable lighting, hard-wire lighting, art, mirrors, pillows and accessories. And as both brands continue to evolve, we forge a new path with a new look and dive into new exciting categories of products to be added soon.”
In addition to his role at Harp & Finial as creative director, The Dann Foley Lifestyle brand will debut stylish collections for StyleCraft and with many new introductions for at the Fall High Point Market, including 40 new pillow SKUs for my successful pillow line.
“I am just as grateful for the opportunity as I am for the work we have built alongside the team at StyleCraft over the last 5.5 years,” Foley said. “I have immense pride for more than 600 SKUs, I have given life to, and which has given me the ability to create my own “designer style” for their brand, filled with beautiful products that are both accessible and affordable. I can’t wait to share my new designs with the trade community and the plans we have in store.”
To celebrate and welcome Dann Foley, market attendees, fellow designers, and friends are invited to special Cocktails & Luncheon, on Monday, October 27th at 12 p.m. in the Harp & Finial showroom, IHFC, H440. Guests will hear from and meet Dann Foley, as he shares insider details into his role and his creative process. Meet & Greet will also celebrate the evolution of these two iconic brands, and feature new collections of StyleCraft’s other licensed Designers, Tamara Day, Norman Wyatt Jr., and Austin Allen James. New collections will be on display at StyleCraft 130 South Main Street and at Harp & Finial showroom IHFC #H440 throughout the market.
StyleCraft’s Showroom is located at 130 South Main Street, High Point. StyleCraft will be open for High Point Market guests to join them starting on Thursday, October 23, through Wednesday, October 29, from 7:00 a.m to 6:00 p.m.
Harp & Finial Showroom, located inside the IHFC Building, Hamilton Wing, Floor 4, #H440, will be open during High Point Market to welcome guests starting on Saturday, October 25, through Wednesday, October 29, from 9:00 a.m. to 6:00 p.m. To book an appointment to tour – contact customer service at 662.429.5279 or contact your local sales rep.
