Consumer Insights Now Week 4 analyzes the in-store versus online shopping experience

This week’s edition of Consumer Insights Now, sponsored by Bread Financial, offers some specific takeaways about consumer perceptions of shopping in-store or online. While some 70% prefer visiting brick-and-mortar stores, there are some unique advantages of shopping online, including selection, convenience and overall value. The survey also offers comments from consumers about the benefit of each experience and how each type of retailer can make things easier for the consumer. We also learn what categories shoppers are buying in-store versus online including bedroom, dining, upholstery, occasional, lighting and more.