by Rates range from 3.5% on mattresses to 12% on import dining, occasional tables and outdoor furniture
ARCADIA, Wis. — Ashley Furniture has announced to dealers that it is replacing a tariff-related surcharge with price increases ranging from 3.5% to 12%, effective Oct. 5.
The total increases, which fall above the prior surcharges, range from 3.5% on mattresses to 12% on import dining, occasional tables and outdoor furniture. Import motion and import stationary upholstery will incur a 10% increase as will import bedroom.
Domestic case goods will increase 4%, domestic stationary upholstery will increase 6.5% and domestic motion will increase 7%.
Net increases above the prior surcharges range from 1% on mattresses to 7% on import dining, occasional and outdoor furniture.
“We did a surcharge originally and then we took the surcharge off and just went to a permanent price increase,” Ashley CEO Todd Wanek told Home News Now, adding that “the increases are pretty small compared to what everybody else did.”
He also noted that the increases on domestic product take into account tariffs on imported components used in case goods and upholstery.
The letter to dealers further notes that items containing steel or aluminum may show larger increases related to compounding Section 232 tariffs. It also notes that products made in India do not reflect the full 50% tariff.
“To determine our Indian pricing adjustment, we utilized a lower tariff percentage as we are hopeful that the parties will reach a new agreement soon. If an agreement is not reached by 11/1/25, we will reassess pricing on these items.”
The letter comes just over a month following the implementation of final tariffs in early August, including a 20% rate on Vietnam and a 19% rate on Malaysia, Indonesia and Cambodia, all furniture-producing countries in Asia.
“As you are aware, the tariff situation has created significant challenges with cost impacts across our industry,” Wanek said in the letter. “With the finalization of the current tariff schedule, we must now implement pricing adjustments in response to these rising tariffs. At Ashley Furniture Industries, we have made every effort to absorb these expenses and maintain price stability through efficiency improvements, our blended manufacturing approach and our strong manufacturing capabilities in the U.S., which positions us as an ideal partner during this period of global uncertainty.”
That uncertainty looms even larger for the industry as the administration is considering tariffs specific to wood furniture and furniture with a significant amount of wood components. A decision on those tariffs, which are not expected to fall on top of existing country-specific tariffs, is expected in about a month.
“There’s a lot of stuff going on right now, but I don’t know what’s going to ultimately happen. We will find out soon,” Wanek said Thursday. “I know that in the industry, nobody wants to see more tariffs on furniture. There are certain things you can make in the U.S. and certain things you can’t. And that is where I am hoping they will have a logical approach to it.”
