by HOUSTON — Classy Art, a leading provider of wall décor for the home furnishings industry, has partnered with C&L Supply as its exclusive distributor for all rent-to-own accounts.
The partnership officially went into effect Aug. and will debut at RTO World 2025 in Booth #332, where Classy Art will feature a full embedded booth inside the C&L Supply exhibit.
Officials said the alliance “marks a groundbreaking step for the wall décor industry. Through C&L’s renowned logistics network, rent-to-own dealers will now have the ability to reorder and receive even a single piece of art — a first for the category. This eliminates the burden of minimum orders and allows dealers to continuously replenish their bestselling styles without delay.”
“Partnering with C&L Supply allows us to give rent-to-own dealers the flexibility and speed they need to maximize their sales floor,” said Gabriel Cohen, chief executive officer of Classy Art. “C&L shares our values of reliability, service and innovation, and their ability to deliver a single piece of art directly to our customers is a true game changer for the industry.”
Under the agreement, C&L will sell Classy Art products at the same price as direct orders, ensuring a seamless customer experience with no cost difference. Customers who prefer to continue purchasing directly from Classy Art may still do so, provided they do not currently do business with C&L. For orders that extend beyond the selection carried in C&L’s warehouse, Classy Art will ship directly to the customer, with billing managed by C&L.
In addition to showcasing its latest collections, Classy Art’s team will be onsite at RTO World to engage with dealers and provide training to C&L’s sales staff, “reinforcing the strength of the partnership and ensuring a smooth rollout.”
The Classy Art and C&L Supply alliance officially launches at RTO World 2025 Aug. 11-14. Rent-to-own dealers are invited to visit Booth #332 to experience the new partnership firsthand.
