by LAS VEGAS — Earlier this summer, Ashley Furniture celebrated the opening of its largest location, an 88,000-square-foot store that also boasts a 218,000-square-foot, two-story warehouse.
The company said the location, at 6555 S. Riley St. in Las Vegas, is about 57,000 square feet larger than a typical Ashley showroom.
Featuring upgraded elements of the Ashley 7.0 store footprint that have been expanded based on the size of the store, key aspects include:
+ A two-story showroom where natural light fills the space, highlighting every product category.
+ An expansive lineup that includes the company’s latest collections and product offerings across case goods and upholstery. This lineup will be updated on a constant basis to showcase Ashley’s newest designs.
+ A custom Sleep Shop designed in partnership with top mattress brands, including Ashley Sleep, Nectar, Sealy and Tempur-Pedic.
“We are extremely excited about that store, and it’s doing very, very well,” Todd Wanek, president and chief executive officer of Ashley Furniture, told Home News Now, noting that the store is a flagship location that also features a large warehouse that is part of the facility.
“We won’t build that many of them around the country because we don’t have that ability to be able to find land and square footage for it as it is a warehouse store,” he added. “But ultimately, it’s a model with several elements we will pull within our new store design, the bedding department being one. … “We are incredibly proud of the store; it is getting great traffic and is doing fantastic.”
He also noted it features a Samsung TV display area that the company will replicate in several stores around the country that are higher volume locations.
During his visit to the Las Vegas Market, Dave Perry, editor-at-large of sister publication Bedding News Now, visited and took a tour of the store, capturing images that he shared with Home News Now. Below we offer an exclusive first look of the showroom.
This is a view of the outside of the store located at 6555 S. Riley St. in Las Vegas.
This is a view from the second floor of the area just inside the front entrance featuring several living room, dining and bedroom vignettes.
A closer look at one of the bedroom sets on display. The upholstered bed mixes well with case goods in different finishes.
A contemporary canopy bed is shown with a sign identifying it as one of the trending designs within the Ashley line.
In a similar fashion, this dining set is identified as one of the bestsellers in the category. A neighboring Ikea store can be seen outside the window.
This is a view of the Ashley mattress department which features 50 different mattresses, including well-known brands Tempur-Pedic, Ashley Sleep, Nectar and Sealy.
Here is a view outside one of the windows in the store, again with an Ikea store a short distance away.
Storytelling is a key element of the showroom floor. Here is one area featuring framed images celebrating family, with a crib as a centerpiece of the display area.
Value is another important part of the brand’s story, as seen in the framed photos, which highlight different aspects of the manufacturing process from hand assembly and inspection to high-tech automation.
Style is another important aspect of the Ashley story as seen in the framed images, including a screen showcasing trending designs in the Ashley line.
This wall display showcases Samsung TV screens, a newly added feature of the Ashley store footprint.
Here’s another view of the exterior of the new Ashley flagship store at 6555 S. Riley St. in Las Vegas.
