Fusion Designs unveils new website strategy

GOSHEN, Ind. — Fusion Designs, a leader in solid wood, domestically produced case goods, is transforming its digital presence with a complete re-launch of their website with a focus on seamless online product marketing and immediate information sharing.

The company has completely redesigned its website to provide real-time updates and seamless access to the latest product collections, focusing on immediate content management and customer engagement.

According to Fusion Designs Chief Operating Officer Allen Bontrager, “Our new website allows us to showcase our latest designs instantly, giving interior designers, retailers and customers access to our most current product lines”.

Bontrager added, “We are continuously building and revising prototypes every week. And we believe having access to new product without having to wait for the next trade show will be a game changer for our customers, and for how Fusion Design’s is perceived.

The effort is supported by professionally designed digital look books, https://www.fusiondesign.us/3d-flip-book/dining-lookbook/ targeted campaigns and streamlined price lists. Their digital transformation extends beyond mere aesthetics, with plans to add dedicated resource sections to their website, making product information more accessible.

Fusion’s also developing a new digital configurator for furniture customization allowing real-time product visualization. The tool enables customers, interior designers and sales reps to explore wood finishes, leg options and custom design variations. It also generates SKU’s, eliminating special ordering guesswork and reduces errors.

The configurator is projected to increase sales buy up to 20% while simplifying the furniture selection process. This technology represents an investment in digital innovation, supporting all with a more efficient purchasing experience and reshapes how furniture is selected.

“Our digital transformation reflects our commitment to meeting customers where they are,” said Bontrager. “By investing in our website and marketing capabilities, we’re creating more engaging and seamless experiences that showcases the quality and craftmanship that defines Fusion Designs.”

This comprehensive communications strategy reflects the company’s commitment to being a product-forward vendor, challenging traditional perceptions of Amish furniture manufacturing, by providing immediate, visually stunning content, continuous product updates and increasing confidence for made in America furniture solutions. Fusion is positioning itself as an innovative leader in contemporary furniture design.