10 out of 10 with David Caruso, founder of North Valley Advisors

Home News Now contributor Mark Schumacher interviews David Caruso, who was with GE Capital/Synchrony for 20 years, then Fortiva/Atlanticus for five years before venturing out on his own late last year. With consumer confidence having dropped significantly, the executive discusses the opportunities for retailers to get consumers in the door with attractive financing offers. A key, Caruso said, is to have the financing option presented to the consumer with the category they are shopping and at checkout. He also notes that it’s important to display the offers at the physical store location and help the consumer understand how much they will pay per month along with the variation in financing options. Prequalification, he notes, is another tool that can be used to put the consumer at ease, particularly at a time when they are more concerned about increasing their debt levels and making high ticket purchases in general. For this and more, click the video link below.