by CHARLESTON, S.C. — Newly launched Level Up Group, the parent company of Level Up Home, is driving innovation in the U.S. furniture industry with a focus on quality branded Simmons and Beautyrest upholstery. The company also looks to bring rapid replenishment and high-quality bedding and upholstery products to retailers nationwide.
“Our mission is to empower our customers with powerfully branded Simmons and Beautyrest upholstery products as well as solutions that make it easier for them to grow their business,” said Jay Quimby, president and chief executive officer of Level Up Home. “Level Up Home was created to serve a massive need in the U.S. market that hasn’t been growing and needs new energy — delivered by trusted brands that can drive growth.”
By offering incredible brands at a great value with customer-friendly supply chain solutions and leveraging a nationwide distribution network, Level Up Home is positioned to be a fast-growing player in the home furnishings industry.
“We are pleased to partner with Jay and the Level Up team,” said Tim Oakhill, chief marketing officer, Serta Simmons Bedding. “They recognize the power of the Simmons and Beautyrest brands, and they understand what retailers need to be successful. I’m looking forward to seeing great results.”
“Home furnishings retailers are facing complex challenges, from increased logistics costs to shrinking warehouse space,” said Quimby. “Our goal is to help them navigate these challenges while maximizing their branded product offerings and profitability.”
Level Up is leaning into manufacturing relationships with some of the largest motion and stationary manufacturers in the world, offering retailers the Simmons Living line of good, better, best motion and stationary goods using both Simmons and Beautyrest brands.
Level Up Home serves customers across home furnishings channels, including:
+ Brick-and-mortar retailers.
+ E-commerce sellers.
+ Big-box retailers.
+ Warehouse clubs.
+ DTC (direct-to-consumer) brands.
+ Rent-to-own (RTO).
“We’re excited to partner with Level Up and bring retailers the quality and value Simmons and Beautyrest are both known for.” said Erik Brandt, senior vice president of sales, Serta and Simmons Bedding. “This partnership is a win for consumers and a win for the industry.”
The company described the launch as a “branded customer-first approach for home furnishings wholesale buyers.”
“We are deeply committed to understanding our customers’ expectations and delivering products, programs and solutions that help them succeed,” Quimby said
The company is offering customers flexibility to thrive in today’s competitive environment. Through distribution partnerships, Level Up provides retailers with the option to receive frequent, smaller shipments, reducing the burden of overstocking and warehouse costs. This approach is especially critical in today’s market, where fast inventory turnover is crucial.
“The U.S. home furnishings market is valued at approximately $100 billion, and we see significant growth potential,” Quimby added. “We will strategically leverage the Simmons and Beautyrest brands and logistics capabilities through core brick & mortar retailers, driving higher turnover rates for their businesses and enabling then to improve cash flow and reduce working capital needs. This positions Level Up Home to scale aggressively, capturing market share while optimizing operational efficiency and profitability.”
Level Up also is data-driven, tracking best sellers and predicting sales trends.
“We are able to stay ahead of customer demand and deliver products that resonate with the rapidly evolving tastes of our key customer segments,” Quimby said. “That includes Millennials and Gen Z, who represent 7 out of 10 home furnishings purchases,”
In addition to partnering with forward-thinking retailers, Level Up Home is also actively growing their sales organization.
“We’re currently hiring experienced sales professionals in select territories,” Quimby noted. “This is a great opportunity to be part of transforming the home furnishings industry through innovative products and rapid delivery solutions.”
