by Company is showcasing 220 new furniture pieces across various categories, expanding its presence in the segment
HIGH POINT — As part of its recent rebranding from UMA Home Décor to UMA Home, the home furnishings resource is unveiling a major product launch this market that aims to position it as a one-stop destination for retailers and designers.
The company’s mix at market includes 220 new furniture pieces across various categories including dining, home entertainment and occasional, and home office, as well as vanities, accent tables, upholstered accent seating and accent storage pieces.
Although the company offered furniture previously, its line primarily consisted of accents, wall décor, lighting, mirrors, botanicals and outdoor furniture and accessories. Furniture pieces also previously tended to be standalone items versus part of a collection.
Thus, the company said the rebrand is not just a name change, but rather about “redefining how we support our retail patterns with an elevated, cohesive approach to home styling.”
With its new mix of product, the company said it also aims to help retailers that want to maximize their floor space, increase sales per square foot and also improve the customer’s shopping experience.
“We recognize that today’s consumers are looking for comprehensive design solutions rather than piecemeal purchases,” said Andy Stein, chief executive officer. “By adding furniture to our lineup , we’re making it easier for our retail partners to offer a complete home styling experience — all from one trusted source.”
At market, the company is showcasing its full product line in Space W-348 of the International Home Furnishings Center.
The furniture lineup also is being showcased under its new Stein & Watson collection, developed by Stein and Pat Watson, the company’s newly named vice president of product design.
Stein came to the company last fall, having been in the industry for more than 25 years, serving as president and CEO of accent and occasional furniture specialist Stein World and more recently as owner and CEO of accent, occasional and lighting specialist Coast to Coast Imports.
“His deep expertise in sourcing and manufacturing, particularly through partnerships with Asian factories, has been instrumental in guiding UMA Home’s strategic direction and growth in the furniture sector,” the company said.
Watson, who joined the company earlier this year, also has many years of industry experience, having previously been director of merchandising at case goods importer Martin Svensson Home. He also held executive-level merchandising roles at Hooker Furniture and Legacy Classic and previously was director of product development at A.R.T. Furniture and Magnussen.
“His key eye for design and understanding of market trends allows him to create pieces that seamlessly balance aesthetics and functionality, making UMA Home’s furniture both stylish and practical for retailers and consumers alike,” the company said.
Shalini Patel, vice president of marketing and customer success, said that historically, the company’s furniture offerings included a variety of individual pieces such as tables, chairs and storage units, “designed to complement diverse interior styles.”
“This was typically just accent pieces with no matching complete sets,” Patel told Home News Now. “The introduction of the ‘Stein & Watson’ collection marks a significant evolution in our product line, representing our first comprehensive furniture collection. This collection stands out by integrating cohesive design elements across multiple pieces, offering a unified aesthetic.”
The company said the product has been segmented in several design aesthetics that include the following:
+ Modern and contemporary, featuring sleek lines, minimalist aesthetics and a neutral color palette.
+ Classic and traditional styles featuring ornate details, rich wood finishes along with companion upholstered pieces.
+ Rustic and industrial designs that combine natural wood species with metal accents and distressed finishes for consumers who like farmhouse and loft-inspired looks.
+ Affordable luxury that combines quality craftsmanship with accessible pricing, providing options for every budget.
The company said that its “extensive product line and professional in-house designers take the guesswork out of selecting the right mix of furniture and décor, making it easier than ever to curate an engaging retail environment.”
