by Additions cover all categories, and much of the product is in stock or soon to arrive in the US, meaning that customers will be able to purchase at zero or low tariffs
HIGH POINT — Luxury furniture resource Sarreid Ltd. has arrived at market with 75 new pieces throughout its mix including two new Jupe tables that have grown the newly imagined line it reintroduced last market with enhanced features and construction.
The latest Jupe tables are made with walnut veneers and include a traditional midscale round table and a double-ped rectangular table featuring a marquetry pattern and that opens to become an oval-shaped design.
It also is boosting its leather upholstery mix with a number of new sofa and chair frames added to an already robust assortment of pieces and collections in the segment.
“Our growing strength in the leather category will be exemplified with multiple new frames and new color options sure to please,” the company said, adding that Sarreid “prides itself on large cuts and full aniline hides as hallmarks of what set our collection apart.”
In addition, there is new bedroom and dining room furniture along with occasional, providing what company President and CEO Brad Cates described as being in “our wheelhouse of offering total-home solutions.”
Mixed-media elements and new finishes continue to define the line with new and existing products. For example, its new round Jupe table has a new gray-tone finish called Moonskin and features iron accents on the legs of the open pedestal base.
is framed in antique brass and has a glass top
and a shagreen leather-wrapped base shelf.
Its Gilbert side and cocktail tables are framed in antique brass and feature glass tops and shagreen leather-wrapped base shelves.
On the upholstery side, its Carlisle armchair features top-grain leather and brushed stainless-steel accents on the arms and base.
“We’re proud to continue Sarreid’s legacy of craftsmanship and timeless appeal while pushing the boundaries of design through the use of innovative materials and finishes,” Cates added. “At this High Point Market, we’re celebrating the intersection of artistry and functionality, keeping our customers at the heart of everything we create.”
He added that 96% of the product on the floor of the showroom on the third floor of the C&D building is in stock, or about to arrive in two weeks.
“For those who are buying, we are suited up for them to buy now and buy here,” Cates said, which also illustrates the largely tariff-free or low-tariff nature of products produced in countries such as India, Vietnam and Italy that will be ready to ship to buyers immediately following market.
brushed stainless-steel arms and base.
He also said the company is employing technology to design and buy the right product at the right price for its customers, using AI to complement the “art and science” of purchasing.
“By adding in the machine learning AI component, we were able to have an impartial oversight of our purchase practice and a faster review of our vast assortment,” Cates said. “This effort has resulted in a smoother product flow from vendors and an 80% in-stock rate on our top 200 SKUs.”
Describing the process as designing into the data on what’s selling in the marketplace, Cates said this, along with the company’s focus on excellence in customer service and logistics, is working for the benefit of its retail and designer clients.
“At Sarreid, we are in a constant state of refinement — whether it’s through innovative product development, optimizing logistics for our partners or investing in cutting-edge digital tools,” Cates said. “April market is a reflection of our dedication to serving our distribution network at the highest level.”
