by While its showroom footprint will be small, buyers will see a re-imagined lineup that showcases key style segments in its line
HIGH POINT — Home furnishings resource Park Hill Collection is returning to High Point for the first time in several years, bringing marketgoers a fresh look at its design direction that ties together key categories from furniture and accents to lighting, decorative accessories, wall décor and even candles.
At market, it will occupy a roughly 850-square-foot space in Interhall, where it will show five different settings highlighting a mix of its key product categories.
“They will see every category of furniture that we are in,” company President Randy Wells told Home News Now. “The main thing for us being in Interhall is that the driver there is upper-end retailers and designers, and how you present your brand is really important.”
He added that having a smaller space at market also gives the company an opportunity “to have a cohesive lifestyle environment that speaks to our brand persona and our design language. Our goal is for people to see us as a designer and a manufacturer of estate-inspired home furnishings from America and the world. The brand is built for permanence rather than trend.”
Designs continue to reflect the company’s history of connection to the southern United States, with varying levels of English- and French-inspired forms along with some farmhouse details also in the mix, Wells said.
“Our objective is for people to walk up to that space and feel exactly that, something that is estate-inspired and is relevant and is timeless. … It’s not about how many things we can show; it’s about how well we can communicate to our customer and prospective customer our place in the market and our place in their studio or their store.”
He said that visitors to the space also will see how the company approaches design among various settings and categories.
“Everything flows together and lives together,” Wells said, adding, “We design lighting with the furniture in mind and home décor with the furniture in mind, and furniture with the wall décor in mind. It’s all really part of the Park Hill design language and perspective.”
“They will see case goods and dining room and upholstery and wall sculpture and even our candles,” he added. “We will have it all there in some way.”
Specifically, the furniture mix will include two upholstery settings shown with occasional furniture along with two dining room settings and a library setting with a wall unit that also displays additional pieces in its line of home décor.
Wells is not only eager for customers to see the presentation, but also its new catalog that features the depth and breadth of the line. The showroom itself aims to spark their interest, while also getting them wanting to see more.
“This is the first showroom we have had that is about the new direction forward and the future of Park Hill,” he said, noting it has taken the better part of the three years that he and his wife, Rosy, vice president and creative director, have been with the company to “build a body of work and service the best retailers and designers in the country. We are there now.”
“It is a great way for someone to see the future of the brand and where it is today.”
