by Right Sized Rooms aims to reinvent the youth category in a meaningful way for retail partners
HIGH POINT — Legacy Classic | Modern is rebranding its youth furniture division from Legacy Classic Kids & Teens to Right Sized Rooms as part of an effort to reinvent the youth category in a meaningful way for its retail partners.
The company unveiled the concept at premarket this week with about a dozen new bedrooms featuring twin, full and queen-sized beds and smaller-scale case pieces aimed to address smaller-scale living.
For example, dressers in the line will be about 56 inches wide compared to more typical adult counterparts ranging from 68 to 70 inches. Nightstands also will be slightly smaller in scale.
Featuring styles that would appeal to both sexes, it aims to offer a wide design palette that serves a broad consumer audience, including young consumers that shop bedroom furniture on e-commerce platforms such as Wayfair and Amazon. The company said that styles range from clean-lined modern and minimalist designs to “warm traditional and transitional looks.”
The new lineup, which is expected to include two additional groups at the April High Point Market, will offer retailers a wide mix that is designed not just for youth bedrooms, but also for second bedrooms, guest bedrooms, condominiums, apartments and smaller primary bedrooms, the company said, noting that twin beds are targeted to retail from $299 to $399 and full-sized beds are targeted to retail from $399 to $449.
“Our mission is to reimagine furniture with scalable designs, lasting styles, trusted quality and safety — building collections that grow and adapt to every stage of life,” said T. Dock Johnson, senior director of sales operations for the company’s youth and teen category. “This re-branding represents a natural evolution for us. We’re no longer just about kids’ rooms. We’re creating beautiful, functional furniture that works just as well in a condo, a second bedroom or any space where scale truly matters.”
The company said the groups also feature quality construction features such as hardwood frames, dovetail joinery, bolt-on bed construction, smooth glide drawer systems and premium finishes.
“Quality has always been at the heart of what we do,” Johnson added. “From the materials we select to the way our beds are engineered and our drawers are constructed, we build furniture to last. Our customers can feel confident they’re investing in pieces that offer both style and structural integrity.”
Safety features include anti-tip features on taller case goods, rounded corners, automatic drawer stops, bolt-on-bolt bed construction and nontoxic finishes.
“All products meet or exceed current safety standards and ASTM STURDY (Stop Tip-Overs of Risky Dressers on Youth) requirements, reinforcing the company’s longstanding commitment to responsible manufacturing,” the company said.
At premarket, company President Chris Pelcher told Home News Now that the concept was born out of the realization that the youth furniture category remains challenged at retail.
“Retailers have been pulling things off their floors and have kind of been downsizing the category and replacing that with categories such as motion furniture or quicker-turn goods,” he said.
But he said that youth and second/guest bedroom remains an important category nonetheless and that Legacy wanted to approach it in a different way for the benefit of its customer base.
“With Right Sized Rooms, what we have decided to do and what we have been working on the last year is building product for that category that is more neutral in its style,” he said, nothing that this is the first market where the concept will be fully fleshed out. “It is not specific to girl or boy, male or female — it’s very cool furniture that happens to be smaller scale, whether that is for condo living, apartment living, for Airbnbs, assisted living, whatever the case may be where a smaller piece of furniture is needed. … You would feel comfortable putting these bedrooms in any environment.”
“That is the way we approached it — how do we help the retailer reimagine the category?” he added, noting that the program will have point-of-purchase materials including new hangtags and in-store signage.
He also said that retailers can promote the brand with their own store or company name, for example, with signage that reads Right Sized Rooms by such and such retailer.
“We are saying to the retailer, take everything we have done with the point of purchase and make it yours,” he said. “It could be Right Sized Rooms by ABC Furniture, or by whomever. That is what we are trying to do.”
“At the end of the day, it’s about — and I can’t say it enough — helping the retailer reimagine that floor space,” he added. “There is no question there is still a market for these types of goods.”
