by Company names Greg Heller vice president, product and Robin Daniels vice president, marketing
DALLAS — Furniture, lighting, accessories and wall décor resource Arteriors has hired two industry professionals for executive-level positions.
Greg Heller has joined the company named vice president, product, and Robin Daniels has joined the company as vice president, marketing.
Heller has more than 25 years of product development and merchandising experience. He was most recently vice president, merchandising residential case goods at Bernhardt and before this was chief creative officer at Theodore Alexander and vice president, marketing and development at Baker Furniture.
He also was previously vice president, retail and chief creative officer at Thomasville Home Furnishings and before that was director, merchandising and new product development at Baker.
In his new position, the company said that he will be responsible for developing and implementing “comprehensive product strategies that align with the company’s long-established vision while tapping into new market trends.”
In addition, he will lead the company’s design team and product development and also “optimize quality and efficiency in sourcing, and collaborate with the marketing and sales teams to create new and exciting product narratives and launch strategies,” the company said.
“Greg is a rare talent in the home furnishings industry with intimate knowledge of both product and the demands of the interior design trade,” said John Hart, chief executive officer. “I am excited to have him join us in such an impactful role.”
Starting May 5, he will work out of the Dallas office.
“I’m looking forward to working with a brand I have long admired and contributing to the company’s success,” Heller said.
Daniel comes to the company with more than 10 years of experience in home and textile brands. She was more recently director of marketing at luxury bath and bed linens resource Peacock Alley and before that was the company’s senior integrated marketing manager.
Before this, she handled inside sales and marketing at Graniti Vicentia and before this was marketing manager at Perennials and Sutherland.
In her new role, she will oversee all client-facing digital and print marketing initiatives.
“I am very excited to have Robin join us at Arteriors,” Hart said. “We are fortunate to have a very well-loved brand within the interior design community. With her marketing acumen, drive and love of design, I am confident Robin is the right person to lead its continuing evolution.”
She started the new position on April 26 at the company’s Dallas office.
“I am honored to join Arteriors and become part of a team known for creative excellence,” Daniel said. “It is a tremendous opportunity to blend my passion for luxury brand building with a strategic focus on driving growth.”
