by For those of you out there who don’t believe that social media is a two-edged sword, it’s time to cut that notion off at the knees.
Here’s why. There is a recent social media trend that is gaining popularity with shoppers, and the more it does, the more it has the potential to keep home furnishings sales softer than a baby’s butt.
Called “No Buy 2025,” this is a social grassroots movement that encourages people to curb their consumerist tendencies for nonessentials.
Participants who sign on to the idea promise not to buy any nonessential goods for the year.
Trying to identify the person or group who first came up with this idea is like trying to prove an urban legend.
However, having said that, while still in the first quarter, the idea seems to have enough meat on the bone to have prompted the Wall Street Journal to write an article titled The Americans Pledging to Buy Less — Or Even Nothing.
But wait … there’s more, as those infomercials tell us. Hop on YouTube, type in “no buy 2025” and you can spend a few hours listening to converts like this lady preach the benefits of putting a chokehold on your wallet.
Supporters of the movement are telling consumers they will enjoy financial savings; they will make a positive impact on the environment by decreasing the demand for manufacturing, thereby lowering carbon footprints; consumers will also benefit from living mindfully, with greater intention.
While that may be all good and well for consumers, this movement is not likely to illicit rave reviews from the home furnishings sector.
What we need is a poster boy or girl to come up with valid reasons that encourage consumers to invest in their homes, in part, buying new home furnishings.
Who wants to join me to creating a “Say Goodbye to the No Buy”?
