by HIGH POINT — Upholstery manufacturer Nice Link will spotlight its latest motion upholstery introductions at the spring High Point Market, alongside a deepened investment in its Vietnam operations that is enabling scalable sourcing solutions for retailers navigating tariff pressures and ongoing margin compression.
“We are firmly positioned to meet demand when the consumer has regained confidence to spend on the home,” said Jay Carlson, president. “We have aggressively expanded our Vietnam footprint exactly for that moment. Our Da Nang cut-and-sew cover operation and our Ho Chi Minh area facilities for fully upholstered goods are scaled and ready.”
Leading this season’s introductions is the new E-4377 Echolux motion sectional, a design-forward, immersive seating solution that blends advanced technology with contemporary styling. Created for shared living spaces while delivering individualized comfort, the Echolux sectional features a precision-engineered near-field audio system with directional speakers built directly into the back and arms, a deep bass subwoofer base, and audio-synced seat vibration. The result is a personalized, theater-quality experience at every seat—whether streaming, gaming or listening to music—without sacrificing clarity or comfort. Upholstered in a clean, soft-modern silhouette in Chic Pecan leather, Echolux brings a refined aesthetic to high-performance motion seating.
Also debuting is the 4379F motion sectional, a softer, style-forward complement to the lineup that highlights Nice Link’s versatility across motion categories. Draped in a soothing Haze Celadon fabric, the elegantly curved sectional features plush, generously cushioned seating and a soft, rounded silhouette that creates an inviting, residential look. The loose seats are feather blend filled giving them a luxurious, embracing feel. An integrated wood swivel console and power reclining seats add everyday functionality, delivering the comfort and convenience today’s consumers expect while maintaining a fresh, design-driven appeal.
Alongside its product introductions, Nice Link is emphasizing its expanded operational capabilities in Vietnam, positioning the company as a strategic partner for retailers seeking stability, flexibility and cost efficiencies in today’s rapidly evolving global supply environment. The expansion also supports broader whole-home offerings—including occasional tables and accent chairs—paired with a mixed container program designed to deliver flexibility and greater overall value.
“Consumers who’ve been deferring replacement purchases eventually hit a breaking point and gravitate toward functional, comfortable pieces at accessible price points,” he said. “That plays directly to where Nice Link operates and why we’ve built the production capacity in Vietnam. We’re positioned right where we believe the first wave of demand will hit.”
The Nice Link High Point showroom located on the entire 10th floor of Market Square Textile Tower will be open with extended market dates, April 20-28.
