Consumer Insights Now Week 4 – High-income consumers reveal their thoughts on home design

 

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In our ongoing Consumer Insights Now research, sponsored by Bread Financial, we asked high earners making more than $150,000 about their home style preferences and how that impacts their shopping habits. With nearly half of those surveyed saying it’s important to keep up with design trends, they also revealed how they stay informed of those trends and how frequently they redecorate their home. This and more, including the choices they make regarding color and may surprise you as there are some similaries and differences by region and room in the home.

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