by 2nd edition of digital buying event aims to provide dealers even greater values and product selection
HIGH POINT — Full-line case goods and upholstery resource Lifestyle Enterprise is holding its second digital buying event early next month, offering dealers what it describes as even more exceptional values than its first online sales event in early 2025.
The second edition of Hsieh Days is planned for Feb. 2-4 on its website, www.lifestyle-us.com. It is open to retailers throughout the industry, with a wide selection of bedroom and dining as well as stationary and motion upholstery.
To take advantage of the deals offered, orders must be submitted by 4:30 p.m. EST Feb. 4.
The company said it worked with its source factories to offer the best mix of products at the best prices. This included a competitive bidding process that had many vying for the business based on the success of the initial event.
“Last year’s event proved that retailers embraced a focused digital experience that delivered real value and real margin opportunities,” said Michael Hsieh, chief executive officer. “The response was clear, and we listened. This year’s Hsieh Days brings even stronger assortments, sharper pricing and the kind of limited-run exclusives that help our partners win on the sales floor.”
While the event is open to large and smaller dealers alike, it gives smaller dealers a greater opportunity to buy at even sharper price points that larger dealers typically achieve through programs and larger volume buys.
The company also said it responded directly to retailer feedback from the first edition of the event to improve the selection and pricing, offering values it believes are unmatched and unprecedented in the marketplace.
“Retail partners asked for more opportunities to secure high-quality products at extraordinary pricing, and Hsieh Days 2026 is built precisely around that mission,” the company noted.
As quantities are once again limited, dealers will have to act quickly to take advantage of the offers as they will be taken off the site once they are sold out.
The event also seeks to respond to soft retail conditions that persisted throughout 2025 and that could continue into the New Year.
With this expanded digital event, the company believes it can help its retail partners create opportunities for “consumers to get excited and shop their retail floors. It takes values to create retailer events and convert shoppers into buyers. The values offered by this year’s Hsieh Days digital event will enable retailers to create the kind of excitement on their floors that will guarantee a successful 2026 in both sales and margins.”
“Hsieh Days continues Lifestyle’s commitment to innovation, responsiveness and helping retail partners navigate a challenging, fast-moving market,” Hsieh added. “By concentrating exclusive deals into a short, dynamic digital window, Lifestyle aims to give retailers a competitive edge at a time when value is more important than ever.”
Hsieh Days 2026 requires retailer registration, a new addition to this year’s event. Registration went live Jan. 7 on the company website, www.lifestyle-us.com. The first 500 retailers who register will receive access to the Hsieh Days site on Feb. 1, one day before the rest of the industry sees the special Hsieh Days offering.
