Ten more with Mike Magnuson of GoodBed

Here Home News Now contributor Mark Schumacher continues his conversation with the executive of the research and comparative shopping website for mattresses. Magnuson talks about the relevance of data and metrics to help consumers understand the long-term value proposition mattresses provide. While touching and feeling a mattress in store gives consumers some initial perceptions about a mattress, data and metrics can give them more specifics about important features such as durability, cooling and edge support, for example. For this and more about the value of data and metrics in mattress selection, click the video link.