10 out of 10 with Mark Schumacher

In this latest edition of Home News Now’s podcast series, our host Mark Schumacher is the star of the show. Here, he talks about the importance of making the discussion as interactive as possible not only through interviews with guests but also with his audience, who can make comments or share observations, including who they want to see featured or the subjects most important to them. He also shares insights from the Home Furnishings Association’s latest conference, including market research that shows that half of consumers are leaving stores because they are dissatisfied with the sales process. “The fact that you are losing one out of every two people based upon inside practices in your store to me is incredibly concerning.” To address this, he said, the retailer needs to focus more on soft skills versus transactional approaches, while also being more engaging with the consumer. “We also need to listen and we need to think more about what that customer wants.” For this and more insights Schumacher has garnered from prior interviews and the recent HFA conference, click on the video below.