by HIGH POINT — Case goods and upholstery style leader A|R|T Furniture has announced the launch of its new brand identity, including a refreshed brand mark that reflects the company’s next era of design, focus and growth.
Founded in 2003, A|R|T has always stood for comfort, quality and craftsmanship — balancing timeless design with livable style, the company says, adding that the brand has become synonymous with layered, approachable luxury. The new branding builds on this legacy while positioning A|R|T for the future, it says.
“This is about honoring our history while moving forward with confidence,” said Roger Turnbow, president of A|R|T Furniture. “We are proud of the partnerships we’ve built with our retail, design and e-commerce communities. At our core, we are passionate about creating furniture that brings comfort, a sense of accomplishment and even sanctuary and joy into the home. With this renewed vision, this is more than a fresh identity; we are ready to lead with fresh designs, sharper focus and a brand identity vision that reflects our consumer’s needs growth and direction.”
The company said its updated brand mark “embodies A|R|T’s ethos: modern legacy — classic forms refined for today’s lifestyles, defined by softer edges, tactile materials and a human scale. The refreshed design language underscores A|R|T’s commitment to creating furniture that feels effortless, confident, approachable and enduring.”
With this launch, A|R|T reinforces its role as a brand for the mass-affluent consumer. As part of the evolution of their brand, so too is the product, offering statement pieces, with timeless appeal, scaled and styled for modern living. Retailers and partners can expect expanded collections, deeper product storytelling and continued dedication to balancing beauty, comfort and craft.
A|R|T says it remains deeply grateful for the trust and support of its retail, design and e-commerce partners — relationships that have been central to its success since the very beginning.
