CIN Week 2 offers a window into how consumers shop for furniture

Sponsored by Bread Financial, CIN Week 2, provides an in-depth look into what home furnishings consumers recently bought, their purchase motivators, the type of research they did prior to purchase and where they bought their furniture. Sofas were the top item purchased during the first half of 2025, followed by area rugs, lamps, occasional tables, mattresses for the primary bedroom and primary bedroom furniture. It also looks at where they ultimately chose to buy items such as upholstery and primary bedroom furniture.