by Himolla’s move into W. Schillig space is part of a broader effort to share services for the benefit of US customers
HIGH POINT — German upholstery manufacturer Himolla will be sharing a space with W. Schillig during the High Point Market as part of a long-term plan to better serve U.S. customers for both brands.
Euro Link, which has been the longtime importer and distributor of the Himolla line, is moving the brand into the 5,400-square-foot Schillig showroom in Space 312 of 220 Elm. It previously showed in Space 710 of the Hamilton wing of the International Home Furnishings Center.
Both German manufacturers will show their respective lines of stationary and motion upholstery. In addition to sofas and chairs, the companies offer sectionals available in leather and fabric. The showroom also will offer a mix of loveseats, zero-gravity recliners and lift chairs, as well as office seating, to name several other core categories.
“We are sure that our move will make this showroom even more attractive for all customers interested in high-quality German/European-made products,” said Mark Litterst, president of Euro Link.
Litterst said that in addition to sharing a showroom, the two brands will share a sales force as well as logistical services including a domestic warehouse located in Greensboro, North Carolina.
The Schillig product is currently being moved into this facility, noted Dave Rosen, national training manager at Euro Link.
“We are already shipping together, but by High Point everything will be under one roof,” he said of the domestic warehouse facility.
He noted that goods from the domestic warehouse ship in about 14 days from the time of the order, compared with about 14 weeks direct from the German manufacturing facilities of each company.
Customers also will be able to mix products from both companies, meaning it will be easier to fill up a full truckload/container.
At market, customers can see and learn about each product line and other benefits such as extended warranties and how they can purchase and mix each line.
“In Europe, we are competitors, but overseas, you join forces wherever necessary,” Litterst said of Euro Link’s efforts to make the buying experience and service easier for customers of each brand.
