by GREENSBORO, N.C. – England Furniture, a leading domestic manufacturer of custom furniture with more than 60 years of industry expertise, announced today a significant advancement in how it serves its retail partners with the recent launch of a digital platform powered by industry-leading 3D/AR solutions provider Intiaro.
The technology transforms how England sales representatives and their customers engage with product offerings, providing interactive visualization and customization capabilities through in-showroom touchscreen displays, mobile devices and QR codes on product tags. With the addition of this digital platform in its retail environments, England delivers an engaging in-store kiosk experience with a custom web platform, allowing consumers to visualize and configure products in real-time.
“We continue to prioritize the needs and expectations of customers and how they shop today,” said TJ Linz, president of Portfolio Brands Division for La-Z-Boy Incorporated. “The new platform and its capabilities help England offer retailers a broader set of tools to enable sales, making us a more complete and stronger wholesale partner. Our sales team in the field can work more effectively with their buyers and create enhanced experiences for all involved.”
During the High Point Market in April, England launched its new product visualizer and configurator platform, developed in partnership with Intiaro, and featured the entire spring introduction assortment, all SKUs of the England’s highly configurable Super Group program, and existing best-selling products.
With the primary objective of adapting to evolving customer shopping behaviors while maintaining its hallmark promise of delivering custom products to customers’ docks within 21-28 days, England selected Intiaro for its ability to create a structured growth plan along with the technology that allows the manufacturer to gradually expand into new digital capabilities.
“Intiaro’s solution and approach allow us to grow into the technology at our own pace while immediately providing our sales force and retail partners with powerful new tools. The entire Intiaro team has been extremely responsive and transparent, exhibiting a high level of discipline end-to-end from the creation process to the management of the project,” Linz added.
The platform is currently live with multiple retail partners and on the England Furniture website. This latest technology investment and launch by England represents its ongoing commitment to bridging traditional manufacturing excellence with modern digital capabilities, ensuring the company remains competitive while preserving the quality and speed that has defined its success for over six decades.
“The England project is a perfect showcase of our strengths, from robust quality onboarding process to a platform specifically built to become the center of visual product information whether online or in-store, ultimately empowering England’s retail partners with tools to increase sales,” said Michal Stachowski, Intiaro’s chief commercial officer. “We’re proud to work with England, a company and brand with such rich heritage, and to be an integral part of its future prosperity.”
