by NASHVILLE, Tenn. — The Brand House Collective Inc., formerly known as Kirkland’s Inc., will open its first Bed Bath & Beyond Home store here on Aug. 8. This is the first store opening for the brand under the organization’s new name, The Brand House Collective Inc.
Shareholders approved the new name at the company’s annual meeting held July 24.
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” said Amy Sullivan, chief executive officer of The Brand House Collective. “This isn’t just a store; it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”
As part of the opening celebration, the company said that it is honoring legacy Bed Bath & Beyond coupons. And for those that don’t have such a coupon, it will provide guests one as they arrive at the store.
Also, the first 25 customers who make a purchase will receive a free “Beyond” Bed, a premium 10-inch memory foam queen-size mattress, which is regularly valued at $226.99.
The Brand House Collective manages a portfolio of retail brands including Kirkland’s Home and Beyond Inc.’s Bed Bath & Beyond Home, Bed Bath & Beyond, buybuy Baby and Overstock. It now operates more than 300 stores across 35 states as well as e-commerce sites, www.kirklands.com and www.bedbathandbeyondhome.com.
