by Average price adjustments ranging from 5% to 7% take effect on select categories and products on Aug. 1
MARTINSVILLE, Va. — Hooker Furnishings has alerted customers that it will be implementing a 5% to 7% price increase on select items effective Aug. 1, impacting different aspects of its product line.
The company said in a letter issued to customers this week that the adjustments are related to recent developments impacting global trade and logistics “necessitated by international factors beyond our control.”
This includes tariffs on countries such as Vietnam, a key source country for Hooker Furnishings and other furniture companies where the rate recently doubled to 20%.
Matt Cowan, company executive vice president, sales for Hooker Legacy brands, said that effective Aug. 1, the company is raising prices 5% on select items in its domestic HF Custom Upholstery line formerly known as Sam Moore.
In addition, it is imposing a 5.5% price increase across select product categories on U.S. warehouse shipments of Hooker case goods and imported upholstery and a 7% price increase on select items for container direct shipments in both categories.
All new case goods and imported upholstery introductions from the April market are excluded from the price increase, the letter noted. There also are no immediate increases planned for the Bradington-Young upholstery line, although there may be some possible future leather grade adjustments, Cowan noted.
“These changes result from newly imposed international tariffs on critical imported materials, which have significantly impacted both raw material and transportation costs,” the letter said. “Despite our best efforts to absorb these rising costs by optimizing internal operations and improving efficiency, these price adjustments are now essential to maintaining the quality and service standards that define Hooker Furnishings.”
The company said it will issue customers updated price lists in the next week.
In the letter, Cowan also noted several positive developments that have occurred of late that will help customers achieve some cost savings.
For example, it noted that its Vietnam warehouse is currently operational, offering FOB container savings of 18%-22% compared to pricing from its U.S. warehouse. It also currently allows customers to mix from 17 case goods collections, while a planned Phase 2 expansion (September/October 2025) will offer additional case goods collections.
A planned Phase 3 expansion set for late Q4 2025 will offer shipments of Hooker imported upholstery and Sunset West outdoor product.
“Utilizing this program presents a powerful opportunity to mitigate the financial impact of these new global tariffs,” the company said.
