by CHICAGO – Leading mattress brand Englander said its recent participation at Interzum 2025 in Cologne, Germany yielded nearly a dozen new inquiries from international brands interested in its licensees.
“We saw very strong interest from manufacturers in all parts of the world to begin a relationship with us. American brands are still highly valued, and there was a strong response to the design and innovation in Englander products,” said Englander President and CEO Lou Paige.
“The other selling point that resonated with many of the prospects was the longevity of most of our international licensees—many of whom have been engaged with us for 20 and 30 years. It is a great testament not only to those manufacturers, but also to the success of our brand internationally,” he added.
In addition to the Englander stand at Interzum, Englander held an international licensee meeting on May 21 where executives from several of its 19 global licensees gathered to report on intra-country and regional successes and share best practices. Paige, who joined Englander earlier this year, also had the opportunity to share his vision for the brand.
“We are making a number of important investments in our brand including a new website, more dynamic social media and an increase in trade media relations to support our licensees in the near term,” he said. “In the second half of this year, we will also be introducing several innovative new products that we believe will have a high impact on the brand.”
