by CONNELLY SPRINGS, N.C. — Luxury furniture manufacturer Baker-McGuire has launched what it describes as a new, elevated brand identity.
As a part of a year-long initiative, the company has rolled out a refined logo, enhanced website, and a mix of marketing materials and assets that reflect the company’s distinct evolution. In recent years, Baker-McGuire has ushered in a new wave of modern, boundary-breaking designs while preserving the heritage of its core qualities.
The company described the resulting shifts as “subtle yet significant, with nuanced adjustments inspired by Baker-McGuire’s sculptural designs, exceptional quality and exquisite materials — including a scalable system to ensure their consistent use internationally.”
This development comes several years after the two privately held entities, Baker and McGuire — which had been managed and marketed as separate-yet-related companies for more than three decades — officially merged into a single premium resource for designer furniture, lighting and textiles.
Now referred to as Baker-McGuire, the company said that “the latest brand enhancements – namely the logo mark – refine that visual relationship to balance the elements and aesthetics. Scale and proportion were adjusted, while the core character and recognizability of each brand was maintained. These refinements are now reflected across all print and digital brand materials, ensuring a cohesive and elevated visual identity that truly embodies the essence of Baker-McGuire.”
The development also includes the launch of a refreshed website, that has been designed to showcase these branding changes and to offer an enhanced user experience.
“Clientele can now more efficiently explore the brands’ extensive product offerings, including its noteworthy collaborations with renowned interior designers like Barbara Barry, Thomas Pheasant, Orlando Diaz-Azcuy, Paola Navone, and more,” the company said.
For more information about Baker-McGuire and its refined brand identity — or its collections of fine furniture, lighting, and textiles — visit us at www.bakerfurniture.com and/or connect with us on social media via Facebook, Instagram, Pinterest and Twitter #bakerfurniture for Baker or Facebook, Instagram, and Pinterest #thisismcguire for McGuire.
