by Company also narrows net loss to $116 million for the quarter and $313 million for the year
BOSTON — Home furnishings retailer Wayfair reported a 6.9% increase in sales for its fourth quarter ended Dec. 31 and a 5.1% increase in annual sales.
The company reported total net revenue of $3.3 billion, up 6.9% from $3.1 billion the same period a year earlier. U.S. net revenues totaled $2.9 billion, up 7.4% from $2.7 billion a year earlier. International revenue rose 3.7% to $395 million, from $381 million a year earlier.
The company also narrowed its net loss to $116 million, or 89 cents per share, compared with $128 million, or $1.02 per share, the same period in 2024.
Gross profit totaled $1.01 billion, or 30.3% of total net revenue, compared with $941 million, or 30.2% of net revenue, a year earlier. It also reported operating income of $84 million, compared with an operating loss of $117 million in 2025.
For the full year, the company reported $12.5 billion in revenue, up 5.1% from $11.9 billion a year earlier.
U.S. net revenue totaled $11 billion, up 5.8% from $10.4 billion a year earlier. International net revenue totaled $1.5 billion, up .4%, or by $6 million from a year earlier. The company also noted that international net revenue constant currency growth was 0.2%.
Wayfair also narrowed its full-year net loss to $313 million, or $2.44 per share, compared with $492 million, or $4.01 per share, the same period a year earlier.
Gross profit for the full year was $3.8 billion, or 30.2% of revenue, compared with $3.6 billion, also about 30.2% of revenue, in 2024. Operating income for the year was $17 million, compared with an operating loss of $461 million in 2024.
“Q4 capped off a tremendous year for Wayfair, with revenue growing 7.8% year over year excluding the impact of Germany,” said Niraj Shah, chief executive officer, cofounder and cochairman. “We had our third consecutive quarter of new customer growth, on top of healthy growth in repeat orders, all in the face of a category that contracted in the low single digits for the final quarter of the year. 2025 was a year where we returned to growth and accelerated throughout the year through a number of organic business strategies that can compound for years to come. This was characterized by two important themes: Our share capture overwhelming the drag of the macro, and the substantial flow through of that growth to the bottom line. We expect our top-line growth and flow through to adjusted EBITDA to be the bedrock of our story for years to come.”
Other fourth-quarter financial highlights are as follows:
+ Active customers totaled 21.3 million as of Dec. 31, 2025, down 0.5% year over year.
+ Last 12-month net revenue per active customer was $586 as of Dec. 31, 2025, up 5.6% year over year.
+ Orders per customer, measured as LTM orders delivered divided by active customers, was 1.88 for the fourth quarter of 2025, compared to 1.85 for the fourth quarter of 2024.
+ Orders delivered in the fourth quarter of 2025 were 11.1 million, up 3.7% year over year.
+ Repeat customers placed 79.1% of total orders delivered in the fourth quarter of 2025, compared with 79.4% in the fourth quarter of 2024.
+ Repeat customers placed 8.8 million orders in the fourth quarter of 2025, up 3.5% year over year.
+ The average order value was $301 in the fourth quarter of 2025, compared with $290 in the fourth quarter of 2024.
+ 64.9% of total orders delivered were placed via a mobile device in the fourth quarter of 2025, compared with 64.5% in the fourth quarter of 2024.
