CIN Week 4 – A deep dive into planned mattress purchases

Here we present Week 4 of Consumer Insights Now, sponsored by Bread Pay and PayTomorrow. This latest round of research provides timely data on consumers’ mattress-buying plans in the second half of 2024. A key finding is that 25% plan to purchase a new mattress, with a queen being the most popular among 45% of those surveyed, followed by a king at 30% and a full at 12%. Older generations including Gen X and baby boomers plan to buy at the highest rates, with hybrid and memory foam mattresses being at the top of the wish lists. The survey also identifies other important factors in the buying decision, ranging from support and pressure relief to product warranties and cooling features. Wellness features are also key, as many believe a good night’s sleep is important to one’s health. With these factors in mind, some 70% are willing to pay more for what they perceive as quality features compared to 30% who are shopping mainly based on price. The survey also presents other important information about how much people are willing to spend not only for a primary bedroom mattress, but also a mattress for the secondary or guest bedroom and the child’s bedroom. The good news for brick-and-mortar retailers is that the vast majority plan to shop in-store in order to see and feel the quality story in person. For this and more, scroll down below for an in-depth look at what’s top of mind for consumers in this key segment of the industry.

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