HNN 125 Top Retailers of 2023 (26-50)

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Welcome to the fourth of five installments in our third annual ranking of the Home News Now 125 Furniture and Bedding Retailers. The 125 listing is based on estimated 2023 furniture and bedding sales in the U.S. and includes both brick-and-mortar stores and e-tailers. Accessories, rugs and other revenue sources are not included. All sales figures are estimated in millions of dollars and were compiled from a variety of sources including retailer input, publicly held company SEC filings, news releases, store websites and industry news reports. In cases where the retailer did not respond to multiple inquiries, the estimates are based on 2023 sales growth figures for furniture and home furnishings stores compiled by the U.S. Department of Commerce. Rent-to-own retailers were excluded from the ranking.

HNN’s 125 had a combined $77.8 billion in estimated furniture and bedding sales for last year, down about 5% from an estimated $81.9 billion in 2022. The numbers were adjusted to eliminate double counting of sales that appear more than once on this list. (Think Ashley Furniture’s retail store network and the numerous Ashley independent dealers in the ranking.) The list includes estimated results from nearly 23,500 brick-and-mortar stores, several online-only resources such as Amazon and Wayfair, and more than a dozen specialty bedding retailers and bedding e-tailers.

CompanyUS Furniture & Bedding Sales
US Furniture & Bedding Sales
% ChangeNumber of stores

Publicly held, Haverty’s operates across 16 states in the Southern and Midwestern regions and online. Approximately 3.3% of 2023 sales were online. Haverty’s goal is to open five new stores each year and in 2024, the retailer has already opened one in Memphis, Tennessee., in March, and will open ones in Destin, Tampa and Miami, Florida, in the second and third quarters. Will also open its first Houston-area store during the fourth quarter with additional locations planned for early 2025. Accessories, delivery charges and product protection accounted for about 14% of total. Total 2023 revenues, $862.1 million.

27Living Spaces$730.0$645.013.2%38/31

Home furnishings retailer with 38 showrooms, including an Outlet, across eight states in the West, Midwest and Southwest regions. The company designs and manufactures a wide assortment of its exclusive products sold through its stores and online. Living Spaces opened seven showrooms last year entering four new states – Lenexas, Kansas, Thornton, Colorado, Oklahoma City, Oklahoma, and Draper and Clearfield, Utah. The retailer also opened a showroom in Conroe, Texas in November and a smaller store, about a third the size at just 50,000-square feet, in central Houston, in June.

28City Furniture$725.0$740.0-2.0%37/36

City Furniture operates throughout Florida with 23 City Furniture showrooms and 14 Ashley stores as well as an e-commerce site. In April 2024, opened its second Tampa area store in Clearwater. The 160,000-square-foot showroom is similar in size to the first one opened last fall and they are two of the retailer’s largest showrooms. City plans for five total Tampa area stores with openings in Sarasota, Wesley Chapel and downtown Tampa planned for 2025 and 2026. The retailer is also looking to open a showroom in Daytona. Total 2023 revenues, $747.5 million.

29Resident Home$720.0$560.028.6%NS/NS

Online seller of mattresses and bedding accessories. Brands include Nectar, DreamCloud, Awara and Siena. In addition to online, Resident’s mattresses are sold at over 2,500 retailers nationwide as well as in Canada and the U.K. Sales are for DTC in the U.S. In March 2024, Resident was acquired by Ashley giving the company an opportunity to expand its home furnishings assortment and global footprint. Resident Co-Founders and Co-CEO’s Eric Hutchinson and Ran Reske, will remain in their positions.

30Lowe’s Home Improvement$700.0$815.0-14.1%1,746/1,738

Publicly held, Lowe’s fiscal year ended February 2, 2024. The home improvement retailer operates across all 50 states and the District of Columbia. Total sales decreased 11.0% in 2023. Comp sales decreased by 4.7%. 


Publicly held, fiscal year ended February 4, 2024. Lovesac designs, manufactures and sells unique, high quality furniture. Its product offering includes modular couches called Sactionals, premium foam beanbag chairs called Sacs and home décor accessories, including Footsac blankets, decorative pillows and drink holders. Lovesac sells through showrooms in 41 states, e-commerce, and through in-store pop-up-shops, shops-in-shops with third-party retailers like Costco and Best Buy. E-commerce accounted for about 28.5% of total sales. Accessories accounted for a little more than 1.5% of total sales. Total 2023 sales, $700.3 million.

32At Home Group$620.0$650.4-4.7%266/258

At Home operates across 40 states and online. The home and holiday superstore offers up to 45,000 products in its approximately 100,000-square-foot stores, from furniture, mirrors, rugs, art and housewares to tabletop, patio and seasonal décor. The company’s exclusively designed private label furniture brands include Honeybloom, Providence, Found & Fable and Crosby St.

33Ethan Allen$615.5$652.8-5.7%168/170

Publicly held, fiscal year ended June 30, 2023. Interior design company, manufacturer and retailer offering complimentary interior design services and a full range of home furnishings through its retail stores, both company-owned and independent licensees, throughout the United States and abroad, as well as online. Sales and store counts for the U.S., only, including 135 company-owned design centers and 33 independently-owned. Since the end of its fiscal year, Ethan Allen has added locations in The Villages, Florida and Avon, Ohio, and relocated its Manhattan design center. Accents account for approximately 18.6% of total sales. Total 2023 sales, $791.4 million.


Publicly held, fiscal year ended June 3, 2023. Designer and manufacturer of modern furnishings. Brands include Design Within Reach, HAY, Herman Miller, Muuto and Knoll. Each brand has showrooms, direct-mail catalogs and e-commerce sites. DWR has 38 showrooms, Hay has three stores as do Muuto and Knoll, and Herman Miller has 27 stores. The company also operates four outlet stores and a multi-brand store in Chicago.

35Room & Board$530.0$560.0-5.4%22/22

Modern furniture and home furnishings retailer operating showrooms from coast to coast, including a Weekend Outlet in Golden Valley, Minnesota. More than 90% of the retailer’s furniture and décor is made by some 36 manufacturing partners and artisans in the U.S., along with global artisans in Japan, India and Italy. In January 2024, opened its first New Jersey showroom in Paramus.

363Z Brands$520.0$550.0-5.5%17/18

Vertically-integrated manufacturer, wholesaler, retailer and direct-to-consumer seller of mattresses and sleep products. Brands include Brooklyn Bedding, Helix Sleep, Birch by Helix, Bear Mattress, Nolah and Leesa. The latter two were acquired in the first quarter of 2023 shortly after Brooklyn and Helix unveiled its new corporate name, 3Z Brands. Each brand operates under its current identity and individual website. In addition to each website, product is sold through retail partners and Brooklyn Bedding’s 17 showrooms in Arizona. 3Z Brands will look to continue to grow from within and through the acquisition of additional brands.

37Tempur Sealy International$436.0$427.02.1%228/224

Publicly held. Designer, manufacturer, distributor and retailer of bedding products through third-party retailers, more than 750 company-owned stores and e-commerce platforms around the world. Its portfolio of retail brands in the U.S., include Tempur-Pedic retail stores, Sleep Outfitters, and Sleep Outfitters Outlet. In May 2023, entered into a merger agreement for acquisition of Mattress Firm. The acquisition is expected to close in mid to late 2024. Tempur Sealy will operate Mattress Firm as a separate business unit.

38Mathis Home$419.0$492.0-14.8%41/38

Furniture and bedding retailer operating its brand of stores – Mathis Home, Design Studio, Mathis Sleep and Mathis Outlet – in Oklahoma, California, Texas and Arkansas. Online accounts for about 3% of sales. Last spring, opened a Mathis Home in Midwest City, Oklahoma in a former JCPenney, with a La-Z-Boy, an Ashley and its restaurant, Thirty Four Bar & Bistro. Ashley, Bernhardt and Magnussen were among its top case goods brands last year; Ashley, Bernhardt and La-Z-Boy were among its top upholstery brands; and its own brand, Lady Americana, along with Tempur-Pedic and Purple were among its top bedding brands. Accessories account for about 2% of sales. Total 2023 revenues, $460 million.

39Regency Furniture$416.0$440.0-5.5%80/77

Home furnishings retailer operating 18 Regency Furniture stores, including two Outlets, in the Washington metropolitan area in Maryland, Pennsylvania and Virginia; six Marlo Furniture stores, including a Liquidation Center, in Alexandria, Va., Forestville, Laurel, Rockville, Maryland, and Washington, D.C. Regency Furniture is also an Ashley licensee with 56 Ashley stores.

40American Freight Furniture Mattress Appliance$407.0$440.0-7.5%370/371

Retail chain offering furniture, mattresses, home appliances and home accessories at discount prices through warehouse-style stores and online. Subsidiary of Franchise Group Inc., the company operates across 41 states.

41Avocado Green Brands$406.5$430.0-5.5%14/12

Avocado Green Brands includes Avocado’s organic mattresses, bedding and American-made bed frames and furniture, and Brentwood Home’s mattresses, bedding and yoga products. Products are sold online, through Avocado retail showrooms and other retail partners. Avocado opened two new showrooms in 2023 in Portland, Oregon, and Boulder, Colorado, and entered the wholesale side of the business for the first time, offering its mattresses through Living Spaces.


Online retailer of luxury mattresses and bedding products. All of Saatva’s handcrafted eco-friendly mattresses are made to order in the USA by Bedding Industries of America, the company’s long-time supplier and now partner. The two companies merged last November. Bedding Industries of America also is the manufacturer of other top brands including Eastman House and Eclipse. Saatva which operated 15 showrooms at the end of 2023 in major metro areas across the country, opened its 16th “Viewing Room” location in February of this year on Long Island, in Manhasset, New York.

43Qurate Retail Group$395.0$415.0-4.8%30/22

Publicly held, Qurate Retail Group owns QVC, HSN and home and apparel brands Frontgate, Ballard Designs, Grandin Road and Garnet Hill. The company offers its products through television networks, e-commerce sites, catalogs and retail stores. Total 2023 revenues for the six brands, $8.16 billion.


Slumberland operates showrooms in 12 Midwestern states, including 40 throughout Minnesota. Carries top brands such as Ashley Furniture, La-Z-Boy, Stearns & Foster, Sealy, Purple and Tempur-Pedic. The retailer has been testing design updates and last May revamped its Eagan, Minn., store as a model for the future. The remodeled store features an updated exterior, new store layout and expanded departments for mattresses and decor. Accessories account for a little over 1% of revenues. Total 2023 revenues, $395 million.


Publicly held, e-commerce home furnishings company formerly known as Overstock. Last June, Overstock acquired the Bed Bath & Beyond brand and other intellectual property out of bankruptcy and relaunched itself as Bed Bath & Beyond in August. In November, the corporation changed its name to Beyond. In March 2024, the company acquired flash sale pioneer and e-commerce retailer, Zulily and relaunched its iconic brand, offers product that complements the Bed Bath business as well as its core focus of furniture, patio, rugs and jewelry.

46Furniture Mart USA$345.2$373.4-7.6%59/55

Midwestern retailer operates Furniture Mart, Unclaimed Freight Furniture and Ashley in the Dakotas, Minnesota, Wisconsin, Iowa and Illinois as well as an e-commerce site that accounts for about 2.5% of revenues. Also operates a Carpet One in Sioux Falls, S.D. In addition to Ashley, top brands carried include New Classic and Steve Silver in case goods; La-Z-Boy and England in upholstery; and Tempur-Pedic, Sealy and Purple in bedding. Furniture Mart opened its 36th Ashley store this past March, in Maple Grove, Minn. Accessories account for a little over 1% of total revenues. Total 2023 revenues, $354 million.

47Mor Furniture for Less$345.0$360.0-4.2%38/37

West Coast retailer operating showrooms in California, Washington, Oregon, Nevada, Idaho, Arizona and New Mexico, including two Outlet Centers and one Clearance Center. In 2023, opened a showroom in Tacoma, Wash., and has plans this year to open one in Apple Valley, Calif., in a former Bed Bath & Beyond location. Also last year, launched Mlily USA sleep galleries in its stores, each showcasing 10 mattress models. Mor is owned by Chinese furniture conglomerate Healthcare Co. Ltd., which also owns Knoxville, Tenn.,-based Mlily.

48Casper Sleep$326.0$345.0-5.5%67/68

Casper is an e-commerce mattress brand selling mattresses, pillows and other sleep-related goods through its website, company-owned retail stores and through other retailers including Nordstrom, Target and Raymour & Flanigan. In January 2024, Casper Sleep revamped its Sleep Shop in Costa Mesa, Calif., to include more interactive features and services for shoppers to learn more about their products. The new store design features a “Snooze Bar”, a dedicated lab for pillows, space for bedroom design services and a “bunkhouse getaway” for kids. Based on the success of this new design, Casper Sleep plans to roll it out to more locations. The company also plans to open approximately seven to 10 new stores in 2024.

49Gardner-White Furniture$314.0$320.0-1.9%14/13

Furniture and mattress retailer operating throughout metro Detroit, Ann Arbor and Saginaw with 13 Gardner-White showrooms and one Design Outlet. Last year, added La-Z-Boy Furniture Galleries to all of its stores and held a grand reopening celebration of its Waterford store after a massive facelift. Earlier this year added the Kluft Mattress collection to its stores.

50Bassett Home Furnishings$311.0$375.0-17.1%87/91

Manufacturer and marketer of branded home furnishings primarily through company-owned and licensee-owned Bassett stores, as well as through wholesale channels including multi-line furniture stores. Operated 56 company-owned stores and 31 licensee-owned stores at the end of its fiscal year, November 25. Has since opened a store in Tampa, Florida, in January and another one in Houston, in March. Bassett does not have plans to open anymore company-owned stores this year, and instead will focus on refurbishing five to six stores over the remainder of the year.

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