Consumer Insights Now research highlights consumer buying trends in 2nd half

In this first CIN installment, Home News Now presents data showing that younger consumers represent the largest single buying group for home furnishings from July through December of this year. The numbers show what categories are top of mind for those consumers, with upholstery being the most sought-after category. The data also suggests two-thirds of furniture purchases will be made in physical stores, including a majority of sofas, sectionals and recliners. Read on to see what else to expect at your store in the coming weeks and months.

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